“That Looks Nasty…!”

Oh, that's nasty...

“Oh, that’s nasty…”

I know you’ve seen it.  The ugly images and video that are appearing more and more to interrupt your peaceful viewing on the net.

The news media is doing it.  Bloggers are doing it more.  Advertisers too.

It’s all about attention. The uglier, the nastier, the better – in their eyes.

They can’t get attention with what they are covering, their content and ideas, their business model.  So off to ugly-land they go.  Where they will stop, nobody knows…

You won’t see any of that here.  Not my style.

Remember, you might be more than what you eat – you might be what you read and see.  Don’t get any on you.

Cut the nasty publishers off, un-bookmark them. Un-friend and un-circle them.  Who needs that nasty in their life?  You don’t.

SHUT IT OFF!

spankMedia outlets and other content providers need to SHUT THEIR AUTOMATIC VIDEO ADS OFF ON THEIR STORIES.

Many don’t allow you to pause them or turn the volume off.  You end up having to dive for your speakers to shut them off or turn the volume down.

Not only does it interrupt what viewers are trying to view or read but it disturbs other people in the house or office. It also slows computers down.

There’s an unwritten rule in making software and websites that I learned while at IBM. Let the user control where they go, what they do, and what they want.

If a content provider violates that rule, takes control away from the user, it hurts the provider’s brand so bad that they could at least lose viewers; and, possibly go out of business.

In addition, it makes me HATE the advertiser. How’s that for a business model?

Get This Guy Off the Beach!

Mike’s been spending way to much time at the beach lately:  Running, swimming, surfing.  Time for MORE CLIENTS!

Mike is a specialist in writing, the Internet, social media strategy, and most importantly, Brand Journalism.

If you need a freelance writer to work on some projects, contact Mike today!

MikeMarroni1@gmail.com

Old Spice Goes Viral!?

Isaiah Mustafa in Old Spice commercial

You probably don’t remember the lame commercials that Old Spice produced to try and boost their brand and sell more products years ago. They were not memorable.

But now, Old Spice has a new creative team. Quite simply, they’re nuts.

They’ve been known to shoot 200 commercials in 2 days. Then they put them on YouTube.

Click to Read More

Separation of News and Advertising is Over

Journalists claim there is a wall between news and advertising.  

Somebody in the newsroom better inform the publisher and executive producer because that wall hasn’t been there for a long time.

With NBC Nightly News actively doing “news” segments on their own programming, NBC with their “Artist in Residence” program and promoting it on the Today Show and evening news, major market newspapers covering their own events and activities, etc., advertising and news have not been separate for a while, no matter what the editors and beat journalists say.

Sure, some organizations have a stronger line than others, but let’s face it, with traditional publishers dying faster than dinosaurs, that line is getting fuzzier all the time, and in many cases, it’s gone.

A local affiliate in the West Palm Market is selling “news packages,” produced by their news production crews, on products and services and showing it on their air as news during news programs.  They’re infomercials!  Guess they’re running out of car crashes to cover.

Boca Raton production companies, home to the infomercial industry, have been selling “news packages” to companies and claim that they air on PBS, Discovery, Lifetime, and other cable channels for over a decade.  They even have marquee named news hosts like Hugh Downs and others.

Think about the newspaper real estate section (when there was one). The “advertorial” that looks like news is written by the advertisers. Magazines sell display space and “content space” all the time – including Newsweek.  As a marketer, you can negotiate a cover for many magazines – all it takes is cash.  The line isn’t there let alone a wall.  And most in the public don’t know it.

They can have “Contents produced by the advertising department” on the page or website all they want, but very few read the fine print.  And that’s OK with both the publisher and advertiser.

I had to laugh when my 11 year-old daughter read a weekly column by a real estate editor 5 years ago and she looked at me in shock when she said, “Dad, this guy plagiarized your article!”  She had read the article on my laptop at home while I was working on it the week before.  The editor used it word-for-word.

I explained how that section of the paper worked.  As the director of marketing and public relations I spent a $ million a year advertising in that paper so they gave us columns with the editor’s byline, cover stories, and inside advertorials.  Then she said, “His picture shouldn’t be at the top of the article, yours should be.”

My daughter’s right.  Maybe we ought to stop faking it.   Honesty in the media?  That’s a novel idea.

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