Clients Without Solid Goals are Doomed to Fail

What do you want your company to be when it grows up?  If you can’t answer that question, or it changes every week, you are wasting a lot of time, effort, and probably money.

Just had a client pull the plug.  I’m glad they did.  It’s a non-profit startup and they couldn’t decide what services to offer.  And they wanted me to write about it: website, marketing collateral, direct mail, radio spots, news releases….

I was ready to pull the plug myself.  Imagine writing about a moving target… a mess.

On target means more profit

The Answer?

Figure out what you want to do, what your passion is, and see if there is a market for it…. before you hire a writer.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: